As a small business owner, you always have a million things on your mind. A financial advisor who specializes in serving business owners can help you navigate the many complex choices you face. No matter where you are on your entrepreneurial journey, it makes sense to surround yourself with professionals who are experts in what […]

The patterns in ultra-high-net-worth portfolios are more consistent than most people expect, and recent research puts real data behind what we already see in practice. CEG Insights surveyed 350 ultra-high-net-worth investors, defined as those with a net worth of $25 million or more (not including a primary residence), covering their assets, risk tolerance, investment attitudes, and behaviors.  […]

It’s the 15th of the month, and a Gen Z woman’s semi-monthly pay lands. Let’s call her Emily. Before you can spell out “personal finance,” Emily’s banking app automatically moves 10% of her net pay into a high-yield savings account at her online bank, and Coinbase withdraws her $50 semi-monthly automatic investment and buys Bitcoin […]

Alternative investments (or “alts,” as they are often called) have been a staple in portfolios held by pension funds, large foundations, endowments, and other institutional investors for decades. In recent years, a growing number of high-net-worth individuals have explored alts. Unfortunately, these investments are sometimes promoted without adequate explanations of the risks they entail. In […]

If you’re looking for ways to diversify beyond traditional markets, one area worth exploring is investing in private markets—an option available to high earners with significant investable assets. Growth equity and venture capital, in particular, can be great ways to bolster returns in your portfolio. However, due to the risk and hold periods typically associated […]

For many, investing feels like a journey through a dense forest of regulations filled with a bewildering array of terminology, forms, and procedures. At the heart of this complex wilderness lies the “Form ADV.” On the surface, it might appear that “ADV” is just another cryptic acronym amidst the financial jargon. However, diving deeper reveals […]

At Life Story Financial, we believe investing isn’t just about building wealth—it’s about building the life you want to live. As women, we approach money with intention, and we invest not just for profit, but for purpose: to create freedom, security, and opportunity. This Financial Literacy Month, let’s talk about how to grow your money […]

You can use Exchange-Traded Funds (ETFs) to avoid the wash-sale rule in several ways. Here are three, from the clearly legal to the more questionable. Most wealthy people constantly look for legal ways to minimize their taxes, and the rest of us can learn from their tricks. Some expand that to include tax reduction strategies […]

I’ll admit it. I’ve never been a huge fan of bonds. I even suggested once that rental property can be a better way to diversify your stock holdings without giving up most of your return as you do with bonds. Are Stocks or Bonds the Better Investment? This is a somewhat tricky question. Stocks are […]